Starting a business is challenging and requires a lot of planning, devotion, and patience. When you start your business, you have to brand it and promote it on the market, even before you launch it.

That’s the only way to succeed. If you do it right, it’s rewarding.

Unfortunately, most businesses don’t think about this. Instead, they focus on launching their business and selling. That’s why around 44% of the businesses fail after 5 years, as reported by the Bureau of Labor Statistics.

The truth is that you should focus first on establishing your business as a brand. Once you have completed the branding steps, such as creating a logo design and tagline, or created social media pages, you should start working on marketing your brand.

Why Should You Market Your Brand?

There are two main reasons for this.

First, it will help you get noticed. That’s what every business owner thrives to achieve. You want people to know about your business and the products/services it offers. Branding allows your business to reach to the target audience. With a good marketing strategy, your target audience turns into customers.

Second, it will help you stand out from the crowd. A great, innovative, and unique marketing strategy with effective branding processwill set you apart from the competition. This is especially important if there are thousands of other businesses that offer the same products/services like yours. You want consumers to choose your products/services over your competitors’. Isn’t that right?

How to Market Your Startup?

Starting a business is hard, but marketing the same is harder because you’ve just started it. It might seem horrifying, but it’s not. 

Your marketing strategy should focus on boosting exposure continuously.

Here are the basic ways you should follow to create your brand marketing strategy.

1.   Learn About Your Market

Before you take any step and start planning your brand marketing strategy, you should learn more about your market. Getting to know your market is essential for creating a marketing strategy that works. You have to know what sells, what doesn’t sell, and how things work.

Also, you need to know your target audience, your place in that market, and how your products/services are similar and/or different from those of your competitors.

Your target audience is the factor you must know if you want your strategy to be successful. They are the people who would be interested in buying your products/services. Failing to identify the right target audience leads to marketing failure.

2.   Reach Your Target Audience

Once you have identified your target audience, you should find a way to communicate with them. Constant communication builds a strong relationship between a brand and its clients/customers.

To be able to communicate with your target audience, you have to reach out to them. To do that, you need to find them, online or offline (the places where they hang out), and place your messages there.

Another way is to find influencers who can promote your products and help you get noticed by your target audience. If, for example, your target audience are mothers between the age of 25-35, you should hire an influencer who is also a mother at that age. She knows how mothers think and understands their needs. That will help your target audience easily connect with her, follow her story, and the things she shares on her profile(s).

3.   Learn About Your Competition

Your competition is not your enemy. It’s your friend as it can teach you a lot about your business. You can learn a lot from your competitors, including things like:

• Your advantages
• The specifics of the marketplace where you have an advantage
• If there is or isn’t a gap in the market you can fill
• How to set your brand apart
• Create your communications plan
• Set prices, etc.

4.   Be Different

The market doesn’t need another brand that follows the others that are already there. It’s boring.

The market needs a unique brand. Although your business offers products/services that are already offered on the market, you need to present them in a unique way.

You need to show your target audience why they should buy from you and not from your competitors.

To do that, you need good branding.

Choose a style and voice that are different from your competition. Create a one-of-a-kind brand identity and image that will set you apart from the rest and will make you memorable.

5.   Implement an SEO Strategy

Content marketing is more important and more powerfulthan ever and that will increase in the years to come. All businesses today heavily rely on their content to get noticed and establish themselves as a credible brand.

If you want your content to be easily found online, it has to be optimized for the search engines (SEO). To have SEO content, you should know how to write it.

It usually involves including the keywords your target audience is searching for.  Using the right keywords will drive traffic to your website, blog, and/or social media pages.

Final Thoughts

Brand marketing is a crucial step for every business, especially for startups. The success of your business relies on the marketing strategy you use. So, before you even start thinking about start selling, you need to carefully and thoroughly plan your marketing strategy.

Don’t feel up to the task?  We, at Veer90, offer consultation and strategic planning services that help your company achieve your short and long-term goals. Our marketing and public relations experts will meet with you to discuss where your business currently is, where you want it to be, and how our company can help you get there.