Branding – Human Factor Case Study

Branding – Human Factor Case Study

What is branding? “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association). “Branding is one of the most important aspects of any...
Brahma Sushi Lounge – Enlightened Cuisine, New Look

Brahma Sushi Lounge – Enlightened Cuisine, New Look

Blu Sushi in the Gulf Coast Town Center Gets New Name and New Look Peter Schmid, partner, welcomes loyal patrons to the rebranded Brahma Sushi Lounge located in the same center at the Gulf Coast Town Center to experience the new look and rebranding. Brahma Sushi...
A Toothbrush That Is Changing The World

A Toothbrush That Is Changing The World

Local SW Florida Eco-Friendly Company Goes International Earth Day 2017 marked the fourth anniversary of award winning WooBamboo!, an eco-friendly company based in southwest Florida. WooBamboo! is changing the world and has been doing so for the past four years. Local...