Super Bowl Recognition
WooBamboo!, an eco-friendly company based in southwest Florida, was featured in the Stella Artois and Water.org commercial which ran during the super bowl last night. WooBamboo! is changing the world and has been doing so for the past five years.
Founded by Gary White and Matt Damon, Water.org pioneers market-driven, financial solutions to the global water crisis. For more than 25 years and across 14 countries, Water.org has transformed more than nine million lives with access to safe water – giving women hope, families health and communities a future. Since 2015, Stella Artois and Water.org have partnered for a simple, but critical mission – to ensure that everyone in the world has time for what’s important to them. Through their partnership, they’ve helped provide access to clean water for more than 1 million people in the developing world to date. Their goal is to reach 3.5 million by 2020.
Featuring WooBamboo! Starting with just a simple idea: “Innovate. Inspire. Change the world.”, the company has grown to become an international sensation, impacting the world through small changes, starting with your toothbrush. “We are incredibly proud and honored to be used in Stella’s campaign with Matt Damon. If you’re featuring a toothbrush in a message about positivity, choices and world change, WooBamboo is the clear choice” states co-founder and CFO Tom Burt.
This award-winning company was presented in the Stella Artois and Water.com’s commercial during the super bowl with Matt Damon using their signature product, a bamboo toothbrush. “We aren’t a toothbrush company,” explains co-founder and CEO Christopher Fous, “At WooBamboo!, we’re in the inspiration business. It’s our mission to inspire the world to make more eco-friendly choices. Oral care is simply our vehicle, chosen because it’s so culturally universal and fiercely ritualistic. We know that many small steps lead to big change. We simply provide an easy step.”
Over a billion plastic toothbrushes end up cluttering landfills and oceans every year – just from America alone. Pair that with the fact most household toothpaste literally has the warning “if swallowed contact poison control” written on them. The WooBamboo! line consists of toothbrushes for adults, kids, and pets, in soft, medium and super soft, as well as biodegradable dental floss and 4 flavors of natural toothpaste coming out in March.
“The recognition from such powerful players such as Stella Artois and Water.com lets us know we are in the right direction in helping to change and save our planet,” adds Fous. “Everyone brushes their teeth. it’s universal – transcending age, gender, culture, and religion. When you use a bamboo toothbrush, every morning and every night you remind yourself you’ve made an eco choice. You’ll feel good about yourself, and want to make even more eco choices. If millions of people start and end their day wanting to do good for the planet, we’ve changed the world.”
With well over a million toothbrushes sold, their goal of changing the world is continuing as they grow their product line boasting an entire oral care line with natural mouthwash and toothpaste, all packaged in recyclable plastic, post-consumer waste, and soy-based ink. The toothpaste will come in Vanilla Mint and Sweet Cinnamon for adults, and Bubble Berry and Toasted Marshmallow for kids, naturally flavored with no fluoride, utilizing safe, natural ingredients. WooBamboo! is currently available in independent local shops (like Ada’s) as well as national chains including CVS, Target, Safeway, Albertsons, and Kroger, now totaling approximately 10,000 locations worldwide.
“Our products serve as an inspirational reminder that a small step has been made towards a cleaner planet”, explains Tom Burt, CFO. “Our products can be sold in big box stores, grocery, pharmacy, dental, vet, spa, hotels, and resorts. They’re attractive, work just as well and last just as long as our non-eco competition, without the huge spike in cost usually associated with an eco product.”
WooBamboo! is right on track for changing the world – healthy smile after healthy smile. So the question is: “Do You Woo?”
About WooBamboo
Dentist-Approved, Mother Nature Recommended. WooBamboo’s eco-awesome oral care products were designed to inspire the world and empower eco-minded consumers. With a full line of toothbrushes for adults, kids, and pets, along with natural floss and chemical-free toothpaste and mouthwash, WooBamboo offers natural alternatives to the typical landfill-cluttering and chemical-ridden products currently on the market. Through innovation and inspiration, WooBamboo is changing the world, one healthy smile at a time!